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Wednesday, December 6, 2023

Former Levi's exec Jennifer Sey says there's 'no way out' for Bud Light from its woke troubles

Former business executive Jennifer Sey says Bud Light has backed itself in a corner for prioritizing ideology over product as seen by plummeting sales in recent months. 

Bud Light is still suffering significantly following its controversial partnership with trans activist Dylan Mulvaney. And things only got worse for the beer brand when its vice president of marketing Alissa Heinerscheid swiped its core consumers by saying Bud Light’s past advertising was “fratty” and “out of touch humor.” 

In an interview with Fox News Digital, Sey warned that American brands with “big, broad reach” like Bud Light should “think long and hard” before embracing controversial stances and doing what she refers to as “reputation laundering.” 

“The companies that do would argue it’s about inclusion, but what people are rejecting is not the idea of inclusion, they’re rejecting an underlying ideology which states that men can be women and that there is no such thing as biology,” Sey said to Fox News Digital from FreedomFest 2023 in Memphis, Tenn. “These companies have taken these stances to curry favor with consumers. And what they’ve learned very quickly is there’s a large portion of consumers that are saying, ‘Yeah, no. I don’t believe in that. I’m gonna take my business elsewhere.'”


Last week, a study from the CDC found there was a 17% spike in diagnosed developmental disabilities between 2019 and 2021 including autism, dyslexia and ADHD. Sey was not surprised to say the least.

“We isolated children. We prevented them from being with their same age peers. We left them home alone in their rooms by themselves on a screen- what do you think is going to happen? They’re not going to know how to relate to their peers. They’re going to be depressed. They’re going to be- their development, educational, psychological, psychosocial development is going to be halted. It’s so obvious!” Sey exclaimed. “Do I feel vindicated? I mean, in a sense, but not really because vindication sort of feels like a celebratory word. And while I feel we’re acknowledging some of the harms done, we are not at the stage of demanding accountability. And I think that’s what needs to happen.”

On the subject of 2024, Sey expressed zero enthusiasm for a potential rematch between President Biden and former President Trump. She hasn’t made any decision on who she would support but as far as the other candidates she is keeping an eye on some. She namedropped Republican Florida Gov. Ron DeSantis for how he handled COVID in his state and kept schools open while also mentioning Democratic candidate Robert F. Kennedy Jr., who she liked for “different reasons,” particularly for his opposition towards government agencies being “captured” by Big Pharma and corporate entities. 

“I think he has integrity,” Sey said. “Do I agree with everything he says? No, but he’s willing to ask hard questions and I think that’s really important.”


As someone who has lived by her own advice, Sey can firmly say she has no regrets while reflecting on what had transpired, telling Fox News Digital she had always prioritized her family. 

“I found out I was stronger than I thought I was,” Sey said. “I was able to withstand all manner of vilification and ultimately being pushed out of my job to do what I thought was right… If you would have asked me if I was capable of that ten years ago, I’m not sure what I would have said. But I’m glad I did. I don’t have any regrets. I don’t think I’d be able to live with myself otherwise.”

Fox News’ Kira Mautone contributed to this report. 

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